Nolina Mishra

Senior Product Marketing Manager with experience across Meta, Reliance/Jio (India's largest company), and seven years building adoption programs from scratch. I've launched India's first mass-market VR headset, run growth campaigns on Meta's ad platform, and built onboarding systems for users who had never touched a smartphone. Now based in San Francisco, looking for my next PMM role at a company where the product matters and the problems are hard.

Product Marketing Manager · San Francisco · Open to opportunities

Illustrated portrait of Nolina Mishra

Where I've Worked

From classrooms to consumer hardware — each role sharpened how I think about users, adoption, and go-to-market.

Jio Tesseract (Reliance Industries)

Senior Product Marketing Manager, XR Devices

2023 – Present

Led end-to-end GTM for India's first mass-market VR headset. 28% YoY sales growth, 31% churn reduction.

GTM A/B Testing Onboarding Retention Sales Enablement

Meta

Program Manager, Health & Community Partnerships

2022 – 2023

Ran VR health pilots (+15% engagement), managed ad campaigns for 7+ global partners, scaled a 700+ creator program.

Ad Analytics Campaign Strategy User Research Retention

Sattva Consulting

Senior Consultant

2021 – 2022

Led a 7-person team on market entry strategy for a UK philanthropic client across three verticals. Perfect client NPS.

Portfolio Strategy Client Management Market Research

Teach For India

Fellow → Program Manager → Senior Program Manager

2014 – 2021

Four promotions in 7 years. Built onboarding and lifecycle programs for 8,300+ users. Improved first-year engagement by 23%.

Leadership Data Systems Program Strategy Adoption

How I Think

Selected writing on product marketing, user adoption, and building for users who aren't like you.

Making AR/VR Accessible: Lessons from Indian Homes

What happened when we brought VR headsets to households that had never used one. Field research, failed assumptions, and the GTM pivots that followed.

GTM Onboarding Localization
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What a Grade 2 Classroom Taught Me About Product Marketing

How seven years in education taught me to position for context, lead with value, and treat every launch as a hypothesis.

User Research Narrative Design Adoption Strategy
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From Signals to Sense: What a Diagnostic AI Taught Me About Health Products

A diagnostic AI project and a personal health journey revealed the same product gap: the layer between a signal and a decision.

AI Ethics Product Strategy Research
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Let's Talk

I'm currently exploring Senior PMM roles at AI-first and major tech companies in San Francisco.