Nolina Mishra

I've spent my career so far making unfamiliar technology feel inevitable. I started by building adoption programs in India's most resource-constrained schools, then ran growth campaigns and VR pilots for Meta's healthcare partners, and now build the product marketing roadmap from scratch for India's first mass-market mixed reality headset.

Most people meet a new technology with skepticism, or don't meet it at all. My work has been about closing that gap: getting people from 'this isn't for me' to 'I can't imagine not having this.' That's the bridge I build — between engineering that's genuinely hard and customers who don't yet see why it matters.

Get in Touch

Product Marketing Manager · Consumer + Enterprise Tech · San Francisco

Where I've Worked

From classrooms to consumer hardware — each role sharpened how I think about users, adoption, and go-to-market.

Jio Tesseract (Reliance Industries)

Senior Product Marketing Manager, XR Devices

2023 – Present

Led end-to-end GTM for India's first mass-market VR headset. 28% YoY sales growth, 31% churn reduction.

GTM A/B Testing Onboarding Retention Sales Enablement

Sattva Consulting

Senior Consultant

2021 – 2022

Led a 7-person team on market entry strategy for a UK philanthropic client across three verticals. Perfect client NPS.

Portfolio Strategy Client Management Market Research

Teach For India

Fellow → Program Manager → Senior Program Manager

2014 – 2021

Four promotions in 7 years. Built onboarding and lifecycle programs for 8,300+ users. Improved first-year engagement by 23%.

Leadership Data Systems Program Strategy Adoption

How I Think

Selected writing on product marketing, user adoption, and building for users who aren't like you.

Making AR/VR Accessible: Lessons from Indian Homes

What happened when we brought VR headsets to households that had never used one. Field research, failed assumptions, and the GTM pivots that followed.

GTM Onboarding Localization

What a Grade 2 Classroom Taught Me About Product Marketing

How seven years in education taught me to position for context, lead with value, and treat every launch as a hypothesis.

User Research Narrative Design Adoption Strategy

From Signals to Sense: What a Diagnostic AI Taught Me About Health Products

A diagnostic AI project and a personal health journey revealed the same product gap: the layer between a signal and a decision.

AI Ethics Product Strategy Research